WHY SDSU? WHY NOW?
Southern California is home to the majority of the world’s surfing industry, a huge bulk of the world’s surfing tourists, and, San Diego State University is open minded enough to support the development of a Center for Surf Research. Add to this equation timing which sees the world’s surfing community shifting to more sustainable practices in terms of manufacturing and consumption. Additionally growing numbers of surfers are becoming humanitarian activists, and a surf philanthropy program is becoming the norm amongst surf corporations for the first time in their history. A surge in the number of non-profit start ups with missions to help surf tourism destination communities (see the links page for examples) is clear evidence of this elevated consciousness in the surf community. Simultaneously the World and National
Surf Reserves movement is paring surfing communities with local governments and other beach user groups to officially and permanently recognize the natural, cultural, and heritage values of iconic surf breaks around the world. Researchers from as far afield as Thailand, New Zealand, Portugal, Spain, France, the United States, Australia, the United Kingdom, Germany, and the Netherlands are now actively researching surf tourism management in the field. In 2011 a Center for Surf Research that can actively support and contribute to this change through research, education, and experiential learning.
The idea for a university-based Center for Surf Research began was born along the stretch of coral derivative sand between Periscopes and Lakey Peak in Hu’u, Central Southern Sumbawa in July of 1997.
Twenty four year old Jess Ponting had just finished a 12 month community development placement in the vast jungle flood plains of north western Papua New Guinea (PNG). Living among villagers with no access to money, health care, or education made it clear that if impoverished people are going to preserve their environment in the face of cash offers to cut and run from those that would destroy it, a viable and sustainable plan B for them to achieve development through conservation needs to be in place. Community based tourism was part of the solution.
On completion of contract in PNG Jess immediately jumped a flight to Bali, picked up a used 6’8” Joey Thomas rounded pintail, and headed east travelling on public busses, ferries, and horse drawn becaks through Nusa Lembongan, Lombok, Sumbawa, Sumba, and West Timor. Over the next six months he observed dozens of remote, rural communities benefitting from locally run surf tourism businesses set up to service the visiting surfers who had set up camp in front of world class breaks throughout the Indonesian archipelago. Community development through surf tourism was taking place in these areas, but at a cost.
The environmental impacts of unplanned surf tourism development were clear: erosion; deforestation; pollution from inadequate sewerage treatment; and, damage to coral from pollution, trampling and unsustainable fishing practices. Add to this the economic pressures of competing for tourist business with your neighbors, and the social impacts of a revolving door of surf tourists behaving badly in a conservative, mostly Muslim setting and the costs to these communities were stacked up high against the benefits.
One perfect sunny afternoon walking back to the accommodations at Lakey Peak after a high tide surf at firing Periscopes the penny dropped. Carefully planned and managed sustainable surf tourism could be the driver to bring conservation and community development to thousands of coastal communities in the less developed world. Turning the negative impacts of surf tourism around would take good intentions, research, planning, and a fundamental change in the way we consider surf tourism. Research to establish sustainable models of surf tourism and to drive change in surfer consciousness from the sole concern being the provision of free and comfortable access to waves, to a focus of concern centered on how these waves can be leveraged through the provision of surf tourism services to end poverty and improve the lives of the traditional owners of those resources.
Two years later Jess’ Masters degree initiated the first academic research to specifically explore surf tourism. Two years after that he embarked on the world’s first PhD to focus on sustainable surf tourism management and began his career as a professor at the University of Technology, Sydney, then the University of the South Pacific in Fiji, and San Diego State University in 2008.